chicken-road-kingdom.com Privacy Policy – Your Data, Clearly Protected
Last Updated: 10th November 2025
At chicken-road-kingdom.com, we are committed to protecting your privacy and ensuring complete transparency in how we handle your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services in the United Kingdom.
What data we collect and how it powers your experience
We collect information that helps us provide you with a better, more personalised experience while maintaining the highest standards of data protection:
- Personal Identification Information: When you register or make transactions, we may collect your name, email address, date of birth, and contact details to verify your identity and ensure compliance with UK gambling regulations.
- Financial Information: Payment details including card information or e-wallet accounts necessary for processing deposits and withdrawals in GBP.
- Technical Data: IP address, browser type, device information, and operating system to optimise your browsing experience and enhance security.
- Usage Data: Information about how you interact with our platform, including game preferences, session duration, and feature usage patterns.
- Communication Records: Copies of your correspondence with our customer support team and your feedback on our services.
The essential role of cookies in customizing chicken-road-kingdom.com
Cookies and similar tracking technologies are crucial for delivering a seamless and personalised experience on our platform:
Essential Cookies: Required for basic website functionality, including secure login, transaction processing, and account management.
Performance Cookies: Help us understand how visitors interact with our website through analytics, enabling us to improve performance and user experience.
Functionality Cookies: Remember your preferences and settings to personalise your experience across visits.
Targeting Cookies: Used to deliver relevant advertisements and marketing communications based on your interests and browsing behaviour.
You can control cookie preferences through your browser settings, though disabling certain cookies may impact your experience on our platform.
How we responsibly use your data to improve our services
Your data enables us to provide, maintain, and improve our services while ensuring a secure and compliant gaming environment:
| Purpose | Legal Basis | Benefit to You |
|---|---|---|
| Account Management | Contract Performance | Secure access to your account and services |
| Transaction Processing | Legal Obligation | Smooth deposits and withdrawals in GBP |
| Customer Support | Legitimate Interest | Quick resolution of queries and issues |
| Service Improvement | Legitimate Interest | Enhanced features and user experience |
| Security & Fraud Prevention | Legal Obligation | Protection of your account and funds |
| Marketing Communications | Consent | Relevant promotions and bonuses |
Strict protocols for sharing data with trusted partners
We may share your information only in the following circumstances and with strict confidentiality agreements in place:
- Service Providers: Trusted third parties who assist with payment processing, customer support, IT infrastructure, and analytics, all bound by strict data protection agreements.
- Legal Requirements: When required by law, regulation, or legal process, including to gambling regulators, law enforcement agencies, or other governmental authorities.
- Business Transfers: In connection with a merger, acquisition, or sale of assets, where the receiving party agrees to uphold these privacy standards.
- Protection of Rights: When necessary to protect our rights, property, or safety, or that of our users or the public.
We never sell your personal data to third parties for marketing purposes without your explicit consent.
Your rights to access, modify, or delete your data anytime
Under UK data protection laws, including the Data Protection Act 2018 and UK GDPR, you have important rights regarding your personal information:
Right of Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You may ask us to correct inaccurate or incomplete information.
Right to Erasure: You can request deletion of your personal data in certain circumstances.
Right to Restrict Processing: You may ask us to temporarily halt processing of your data.
Right to Data Portability: You can request transfer of your data to another service provider.
Right to Object: You may object to certain types of processing, including direct marketing.
Rights Related to Automated Decision-Making: You have rights regarding automated processing and profiling.
To exercise any of these rights, please contact our Data Protection Officer using the details provided below. We will respond to your request within one month, as required by UK law.
Keeping you informed – timely updates on privacy policies
We regularly review and update this Privacy Policy to reflect changes in our practices, services, and legal requirements:
- Notification of Changes: We will notify you of any material changes through email or prominent notices on our website at least 30 days before they take effect.
- Review Period: We encourage you to periodically review this policy to stay informed about how we protect your information.
- Historical Versions: Previous versions of this policy are archived and available upon request.
- Continued Use: Your continued use of our services after changes constitutes acceptance of the updated policy.
Contact Our Data Protection Team
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection Officer:
Email: [email protected]
Post: Data Protection Officer, chicken-road-kingdom.com, [Registered Address], United Kingdom
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection issues.